Hengdian Group Capital (HgC) announces its investment in ‌Jason Entertainment Co., Ltd.‌, a comprehensive cultural entertainment company specializing in IP product development, licensing, investments, and sales.

Jason Entertainment collaborates with over 100 licensors and manages over 500 Ips nationwide. Domestically, its IP derivatives distribution network spans more than 100,000 outlets. Its sub-brands, including Card.Fun, GOODSFUN and Xtreme Arts, focus respectively on collectible cards, designer toys and premium collectible figures.

The partnership between HgC and Jason Entertainment will strategically benefit both sides, allowing HgC to grow from Jason Entertainment’s deep expertise in and diverse IP portfolio, while enabling Jason Entertainment to draw on Hengdian Group’s extensive advantages in the film and cultural industries for its ongoing expansion.

HgC investment VP Junyi Cai lauded the investment as “a crucial step in Hengdian Group Capital’s foray into IP ecosystem management.” The partnership provides “highly efficient operation systems and diverse IP resources that closely align with HgC’s strategies for the future development of the culture industry,” he said.

Notably, Jason Entertainment’s IP portfolio includes collectibles for the Ne Zha (哪吒之魔童闹海) film, which it secured licensing and distribution rights for before the movie’s release in cinemas. This February, the Ne Zha 2 collectible card series reached RMB100 million in nationwide sales in one week, ranking it among the most successful IP-derivatives at that time.

Jason Entertainment is also shifting focus to original IP development as it plans to expand from IP licensing to IP creation. Its debut proprietary animation IP Capybara has already earned market recognition since its release.

HgC’s funding will be allocated to the acceleration of product development, capacity expansion and go-to-market efforts. Hengdian Group’s strong foothold in film and entertainment will further support the creation of premium original IP and IP derivative products.

On the distribution front, Hengdian Group’s expansive cinema network will also help drive additional sales channels for Jason Entertainment’s products, enabling broader consumer reach.

About Hengdian Group Capital

Established in 2017, HgC (Hengdian Group Capital) is the strategic investment and corporate development arm of Hengdian Group. It employs a diverse range of investment strategies including venture capital, private equity, and mergers & acquisition, to invest across all stages of a company’s growth.

HgC seeks to strategically leverage the Group’s diversified industrial and operational expertise to build long term partnerships with portfolio companies. Its holistic investment philosophy is designed to accelerate commercial application of innovative technologies, facilitate industrial upgrading, and contribute to the overall development of a sustainable economy.