Zhejiang Hengdian Film Property Exchange is a local capital market platform focusing on film and television property rights transactions and related services established with the approval of the Zhejiang Provincial People's Government in accordance with the policy spirit of the state and Zhejiang Province on financial support for the development of the film and television cultural industry. It was officially established on October 29, 2016, with a registered capital of 100 million CNY.

Taking the business philosophy of “service industry, standardized operation, win-win cooperation, openness and transparency, professional and high efficiency”, the Exchange makes full use of advanced information technology and various financial instruments such as the Internet, big data and blockchain to carry out product development and business innovation around the needs of the film and television industry, explores a new industry chain film and television property rights trading model that integrates online and offline and integrates culture and capital, and provides market participants with all-round professional services such as film and television copyright, physical assets, film and television projects, etc.