Zhejiang Haludo Commercial & Trade Co., Ltd. formerly known as the Ministry of Economic and Trade of Hengdian Group, was founded in 1987. It is a large-scale commercial enterprise led by supermarket retail, boutique department stores, warehouse logistics and distribution center, with a total assets of more than 1 billion CNY. The company has 10 direct-operated stores and a modern warehousing and distribution center with an area of nearly 10,000 square meters. It has been successively awarded the titles of Pilot enterprises of market engineering in thousands of villages and townships of the Ministry of Commerce of the People's Republic of China, leading enterprises of supermarket chains in thousands of towns in Zhejiang Province, consumer trustworthy units in Zhejiang Province, and advanced consumer rights protection service stations in Zhejiang Province.

Through the innovation of the business model, the company has created a new retail urban ecosystem with a new supply chain system, a new membership system and a new marketing model as its core competitiveness. It has grown into a leading new commercial comprehensive service operator in China's Third-tier Cities and Fourth-tier Cities.