Dongyang Jinniu Small Loan Co., Ltd. was founded in February 2010 with a registered capital of 400 million CNY, which is mainly sponsored by the Hengdian Group. It mainly provides small loans to small and medium-sized enterprises, small and micro enterprises, agriculture, rural areas, individual industrial and commercial households, individual production, management, consumption and other projects, providing customers with professional, fast and comprehensive financing services.

The company takes serving “agriculture, rural areas, and rural residents” and micro, small and medium-sized enterprises as its entrepreneurial tenet, taking "small and decentralized" as its business characteristics, and taking "honesty, high efficiency, innovation and win-win" as its business philosophy to achieve sustained and steady development. By the end of 2020, the company had issued a total of 14.1 billion CNY in various loans, achieving a total tax payment of 290 million yuan, vigorously supporting the development of “agriculture, rural areas, and rural residents” and micro, small and medium-sized enterprises, promoting local economic construction in Dongyang, standardizing and guiding the standardization of private financing, optimizing the financial ecological environment, and alleviating “agriculture, rural areas, and rural residents” and micro, small and medium-sized enterprises. Enterprises have played an important role in financing difficulties. The company was awarded the title of "Top 100 Competitive Enterprises of Small Loan Companies in China".